launched in 1962 fashion first on the catwalk,
and then in the shops of Paris.
In the era of high heels and beehive hairdos, this was nothing short of a minor sensation,
and the designer had pulled off a new fashion statement.
He put into practice his idea of making fashion an everyday event with individually
combinable creations for women who were looking to express their personal style.
The French designer shaped the style of an entire epoch, including men's fashion
and the creation of a lifestyle in the "savoir vivre” spirit of the time.