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The Story of CowParade®
Everyone has a story, and we’re no different. It’s just that our story involves a herd of life-size fibreglass cows, many very talented artists and the art-loving public around the globe.
The first CowParade® was held in Zurich in 1998, with the aim of show-casing local artistic talent and bringing some life to the streets of the city. The rest is history, with events taking place in Chicago and New York, quickly followed by many cities across the globe. CowParade® has brightened the streets of cities in every continent of the world, and the parade is continuing with new cities participating every year. So far, more than 70 cities have participated with over 6.500 artists involved in the design of more than 6.000 cows! CowParade has grown into the truly largest public art event in the worldA tribute to the well-known artwork Son of Man by the Belgian painter Magritte. On which Magritte has painted himself with an apple in front of his face. Linda Jayne Schmer incorporated the well-known elements of the painting in her Moogritte. CowParade is the largest public art event in the world. Since 1998 there have been events in 80 cities worldwide. More than 10,000 artists have produced more than 5,000 unique works of art. Moogritte was created for the CowParade Event in Kansas City in 2001.